Digital TV switch won’t sway cable holdouts
Washington Post
By Brooks Boliek
Half of the 21 million Americans who do not have cable or satellite TV will probably continue to use rabbit ears after the switch to digital TV in February 2009, according to a new study.
About 43% of over-the-air households indicated they would buy a converter box or purchase a digital TV between now and the transition date, but only 12% of those said they would bite the bullet and pony up for a pay service, the Association of Public Television Stations found.
“This data indicates that free, over-the-air television may be set for a big comeback,” APTS president and CEO John Lawson said. “Many people see broadcasting as a dinosaur technology, but we broadcasters have the opportunity to reposition it as ‘wireless TV’ and reach new audiences.”
http://www.washingtonpost.com/wp-dyn/content/article/2008/01/18/AR2008011801336_pf.html